Aiming for a New Milestone: Randy Pitchford Predicts Borderlands 4 Will Push Franchise to 100 Million Sales

In a move that is vintage Randy Pitchford, the ever-vocal CEO of Gearbox has made a bold, and almost certainly controversial, prediction for the upcoming Borderlands 4. With the game’s release date set for September 12, 2025, Pitchford took to a recent media circuit to express his confidence not just in the new title, but in the franchise as a whole. According to the CEO, Borderlands 4 is poised to be a massive success, so much so that he believes it will be the catalyst that pushes the entire franchise past the monumental milestone of 100 million copies sold. This forecast, while ambitious, is a testament to the company’s belief in its product and its position in the competitive looter-shooter market.

The State of the Franchise: A Growing Empire

For context, the Borderlands franchise has a history of impressive sales figures. According to a recent earnings report, the series has already sold over 90 million copies worldwide. This is a staggering number for a franchise that was once considered a “niche genre experiment.” The success of Borderlands 3, which has sold over 18 million copies, laid a strong foundation for the next installment. However, to reach the 100 million mark, Borderlands 4 would need to sell at least 10 million copies, a number that is well within the realm of possibility but is by no means a guarantee. The game is launching on all major platforms—PlayStation 5, Windows, and Xbox Series X/S—at the same time, with a Nintendo Switch 2 release to follow shortly after, a strategic decision that could significantly boost its sales figures by avoiding the timed exclusivity that plagued Borderlands 3.

Pitchford’s prediction is rooted in a belief that the new game will not only satisfy the core fanbase but will also be the entry point for a new generation of players. He has repeatedly stated that the game is designed to “bring new people in” to the series. The game’s marketing has focused heavily on the new Vault Hunters, the seamless, more open world of Kairos, and new traversal mechanics, all of which are designed to appeal to a broader audience. Pitchford’s confidence also comes from the fact that the development team has had more time to refine the game, and he has publicly stated that Borderlands 4 is “better by every measurement” than its predecessor.

The Controversy and the Confidence

This is not the first time Randy Pitchford has made headlines with his statements about Borderlands 4. The CEO previously stirred controversy with his comments on the game’s potential $80 price tag, a move that was met with widespread backlash. While the game was ultimately priced at the industry standard of $70, Pitchford’s comments were a reminder of his unique, and often polarizing, public persona. His latest sales prediction, while less controversial, is another example of his willingness to make big, confident statements that put a target on the game’s back. For some, this confidence is a sign of a passionate creator who believes in his work. For others, it’s a sign of a developer who is out of touch with his community and the realities of a highly competitive market.

Regardless of how you feel about Randy Pitchford, his prediction signals a clear and ambitious goal for Borderlands 4. The game is not just being positioned as a worthy sequel; it is being positioned as a monumental, franchise-defining title. The coming weeks will see a final marketing push, and the community will be watching to see if the game can live up to the immense expectations that have been set. The sales prediction is more than just a number; it’s a challenge to the fanbase, a statement of intent, and a test of whether the mayhem of Borderlands can truly conquer the entire gaming world.